Contacting the merchant of your interested program isan ideal way to increase your sales, which can saveyou a lot of time and heartache. Once you contactthe merchant, be sure to let them know what you aredoing to promote their products, and ask for theiradvice when it comes to marketing.
The merchant will know the product the best, and they will have a good idea of the strategies that arebeing used by other affiliates to make sales. Bycontacting the merchant, you'll also show them thatyou are dedicated to succeeding with affiliatemarketing.
Contacting the merchant also shows your enthusiasmfor marketing their products and services. Anymerchant who knows affiliate marketing also knowsthat over 90% of sales are generated by less than5% of the affiliates. Good merchants recognize yourefforts and provide you with information and resourcesand may even boost your commission rates!
Dealing with merchantsIf you email a merchant and they don't respond, tryagain. If they still aren't responding, you shouldthink again about continuing the partnership, as alack of communication can indicate other problems as well - such as payment.
Keep in mind that many merchants make big promises,and set a high payout rate knowing that very fewaffiliates will actually meet it. This isn't a good way to do business, and you should avoid working with these types of merchants.
CommunicationWhen you communicate with merchants, you should ensure that you use a professional tone. If youhave suggestions of how a merchant can improve theiroffers, you should let them know. Many merchantsappreciate feedback, and know that any feedback theyreceive can improve their programs.
Wise merchants always understand that good affiliatesare hard to find and will treat them with respect, assist with resources, and be prompt with payments.Wise affiliates are the same way, and understandthat merchants want quality promotion and salesperformance.
To get the most out of your partnership, you shouldalways be professional and understanding with yourmerchant. Good merchants are always busy, which maymake them seem like they aren't that good. They will answer your questions and emails, although itmay take them a little bit of time.
The longer you work with a merchant, the more you'llunderstand how they do things. If you are just starting out in affiliate marketing, a merchantcan help you understand how things work. If youlisten to them and show initiative, you'll be well on your way to making it to the top.
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Working With Merchants||Contacting the merchant of your interested program is an ideal way to increase your sales
Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.
Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.
When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.
What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.
How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.
What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.
Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.
Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.
Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.
Lastly, what is the amount of commission paid? 5% - 20% is the commission paid by most programs. .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.
These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.
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Overall, there are three different kinds of investments. These include stocks, bonds, and cash. Sounds simple, right? Well, unfortunately, it gets very complicated from there. You see, each type of investment has numerous types of investments that fall under it.
There is quite a bit to learn about each different investment type. The stock market can be a big scary place for those who know little or nothing about investing. Fortunately, the amount of information that you need to learn has a direct relation to the type of investor that you are. There are also three types of investors: conservative, moderate, and aggressive. The different types of investments also cater to the two levels of risk tolerance: high risk and low risk.
Conservative investors often invest in cash. This means that they put their money in interest bearing savings accounts, money market accounts, mutual funds, US Treasury bills, and Certificates of Deposit. These are very safe investments that grow over a long period of time. These are also low risk investments.
Moderate investors often invest in cash and bonds, and may dabble in the stock market. Moderate investing may be low or moderate risks. Moderate investors often also invest in real estate, providing that it is low risk real estate.
Aggressive investors commonly do most of their investing in the stock market, which is higher risk. They also tend to invest in business ventures as well as higher risk real estate. For instance, if an aggressive investor puts his or her money into an older apartment building, then invests more money renovating the property, they are running a risk. They expect to be able to rent the apartments out for more money than the apartments are currently worth – or to sell the entire property for a profit on their initial investments. In some cases, this works out just fine, and in other cases, it doesn’t. It’s a risk.
Before you start investing, it is very important that you learn about the different types of investments, and what those investments can do for you. Understand the risks involved, and pay attention to past trends as well. History does indeed repeat itself, and investors know this first hand!
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Investing in bonds is very safe, and the returns are usually very good. There are four basic types of bonds available and they are sold through the Government, through corporations, state and local governments, and foreign governments.
The greatest thing about bonds is that you will get your initial investment back. This makes bonds the perfect investment vehicle for those who are new to investing, or for those who have a low risk tolerance.
The United States Government sells Treasury Bonds through the Treasury Department. You can purchase Treasury Bonds with maturity dates ranging from three months to thirty years.
Treasury bonds include Treasury Notes (T-Notes), Treasury Bills (T-Bills), and Treasury Bonds. All Treasury bonds are backed by the United States Government, and tax is only charged on the interest that the bonds earn.
Corporate bonds are sold through public securities markets. A corporate bond is essentially a company selling its debt. Corporate bonds usually have high interest rates, but they are a bit risky. If the company goes belly-up, the bond is worthless.
State and local Governments also sell bonds. Unlike bonds issued by the federal government, these bonds usually have higher interest rates. This is because State and Local Governments can indeed go bankrupt – unlike the federal government.
State and Local Government bonds are free from income taxes – even on the interest. State and local taxes may also be waived. Tax-free Municipal Bonds are common State and Local Government Bonds.
Purchasing foreign bonds is actually very difficult, and is often done as part of a mutual fund. It is often very risky to invest in foreign countries. The safest type of bond to buy is one that is issued by the US Government.
The interest may be a bit lower, but again, there is little or no risk involved. For best results, when a bond reaches maturity, reinvest it into another bond.
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There are several different types of investments, and there are many factors in determining where you should invest your funds.
Of course, determining where you will invest begins with researching the various available types of investments, determining your risk tolerance, and determining your investment style – along with your financial goals.
If you were going to purchase a new car, you would do quite a bit of research before making a final decision and a purchase. You would never consider purchasing a car that you had not fully looked over and taken for a test drive. Investing works much the same way.
You will of course learn as much about the investment as possible, and you would want to see how past investors have done as well. It’s common sense!
Learning about the stock market and investments takes a lot of time… but it is time well spent. There are numerous books and websites on the topic, and you can even take college level courses on the topic – which is what stock brokers do. With access to the Internet, you can actually play the stock market – with fake money – to get a feel for how it works.
You can make pretend investments, and see how they do. Do a search with any search engine for ‘Stock Market Games’ or ‘Stock Market Simulations.’ This is a great way to start learning about investing in the stock market.
Other types of investments – outside of the stock market – do not have simulators. You must learn about those types of investments the hard way – by reading.
As a potential investor, you should read anything you can get your hands on about investing…but start with the beginning investment books and websites first. Otherwise, you will quickly find that you are lost.
Finally, speak with a financial planner. Tell them your goals, and ask them for their suggestions – this is what they do! A good financial planner can easily help you determine where to invest your funds, and help you set up a plan to reach all of your financial goals. Many will even teach you about investing along the way – make sure you pay attention to what they are telling you!
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Each individual has a risk tolerance that should not be ignored. Any good stock broker or financial planner knows this, and they should make the effort to help you determine what your risk tolerance is. Then, they should work with you to find investments that do not exceed your risk tolerance.
Determining one’s risk tolerance involves several different things. First, you need to know how much money you have to invest, and what your investment and financial goals are.
For instance, if you plan to retire in ten years, and you’ve not saved a single penny towards that end, you need to have a high risk tolerance – because you will need to do some aggressive – risky – investing in order to reach your financial goal.
On the other side of the coin, if you are in your early twenties and you want to start investing for your retirement, your risk tolerance will be low. You can afford to watch your money grow slowly over time.
Realize of course, that your need for a high risk tolerance or your need for a low risk tolerance really has no bearing on how you feel about risk. Again, there is a lot in determining your tolerance.
For instance, if you invested in the stock market and you watched the movement of that stock daily and saw that it was dropping slightly, what would you do?
Would you sell out or would you let your money ride? If you have a low tolerance for risk, you would want to sell out… if you have a high tolerance, you would let your money ride and see what happens. This is not based on what your financial goals are. This tolerance is based on how you feel about your money!
Again, a good financial planner or stock broker should help you determine the level of risk that you are comfortable with, and help you choose your investments accordingly.
Your risk tolerance should be based on what your financial goals are and how you feel about the possibility of losing your money. It’s all tied in together.
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After joining a strong and reliable affiliate program, you need to take several steps to become successful. Without these steps it will be difficult for you to earn a reasonable amount of money every month. Usually people don’t know what to do after selecting an affiliate program and they simply fail.
Following are these necessary steps:
First of all, set your objective. This means set the amount of money you want to earn every month through affiliate marketing. If you are doing this business as a part time business, then you will need less effort as you want to earn less. On the other hand if you are relying on this business to meet your needs, then you should be prepared for hard work, sometimes working on holidays and giving at least 8-10 hours a day.
After that, search the affiliate programs to select a market to work. There are usually many types of markets for example, health, entertainment, sports etc. Choose the market that is hot and suits your interests.
While selecting a market, look at the benefits they are offering to the affiliate markets. Try to select the market that is hot and which is offering a good profit share to their affiliates.
Before selecting a merchant to be an affiliate for, look at its history. How many affiliates does this merchant already have? What are the opinions of the affiliates with whom he is working? By answering these questions, you will know a lot about the reputation of your merchant. Avoid new merchants and join those who are strong in the market and have been in business for many years with success. It will be easier to promote the products of the merchants who are senior in the field. Customers will feel more at ease to make a purchase from a merchant that has been around for awhile.
When you have chosen a specific market, now it is time to select a product. You will definitely want to add all of the products at the beginning, but it is advised not to do this in the start. If you choose more products in the beginning, you will not be able to focus. Your attention will be diverted to different products. So it is better to choose one product to get the best result from it. When you have started getting the sales you desire and feel comfortable, then you can add more products.
Make your own website. Your website is meant for the business. So it must look professional. It should not be over loaded with heavy graphics and lots of flashy banners. Simple is the best. Try to use light colors. Make a nice header to show your company name and theme. The site navigation must be simple and easy. People should not have any difficulty in searching for a specific page or information. Otherwise they will not re-visit your website.
If you don’t want to invest money in having your website designed for you, then you can get free website design templates. There are many websites on the internet that are offering free website templates. Just visit these sites and choose the template that you like. Fill the template with you own content and upload it on your server.
Your website should have a search box on every page to search your website. This will be a great help for the visitors that want to search a specific product or information on your website.
You can write articles and publish them in the free article directories. You can embed your affiliate links in the text of your articles. If your articles are well formatted, informative and the article directory has large traffic, then you can expect some good traffic to your affiliate links. And you know that more traffic on your affiliate links will result in more sales through your affiliate links.
After joining an affiliate program, you are required to choose the right market, right merchant and right product. After that, choose the right methods to promote your products to become successful as an affiliate.
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Well you have finally done it. You have packed in the rubbish job and told your boss exactly what you think. You have taken the plunge and made the decision to begin your own affiliate marketing business. Affiliate marketing can be very lucrative. It provides people with the opportunity to work for themselves with very little risk to them. Those that are sales savvy, good at marketing and are not afraid of a little hard work can often do incredibly well with an affiliate marketing program.
Affiliate marketing sounds easy but you do need to exercise some caution. You want to avoid the affiliate marketing pitfalls that can ruin your business and worse, have you crawling on your hands and knees back to that boss that now knows how you truly feel.
People tend to get excited when they start a new venture. Unfortunately this excitement and eagerness can cause them to miss key things in their agreement. Whenever you sign up for an affiliate marketing program, you will be expected to sign an agreement. The terms and conditions of the agreement for both sides should be outlined. However, if they want to hide something this is where they will put it. It will either be in the small print, so get your magnifying glass out, or they will baffle you with legal language. Either way, you need to read and understand your agreement thoroughly to avoid disappointment and lost earnings.
If you are signing up for a commission based affiliate marketing program then you need to understand how the term revenue is defined. This is one of the biggest pitfalls of the contracts. They may advertise 5-10% commissions but it all fall on how they define revenue. Most affiliate marketing programs will calculate commission on the gross value of the sale. In other words, the amount of money the site will get at the completion of the sale. You may think that this sounds great. However, you need to read this part of the agreement very carfully. The amount of the sale almost always excludes credit card or debit card payment surcharges. They also are likely to exclude payment and delivery charges as well as any gift wrapping or other surcharges. What sounded like a nice commission is soon shrinking before your eyes. Ask these questions specifically before you sign an agreement.
Some affiliate programs are even stricter in their definition of revenue. Your commission may be based on the profit margin of the sold product. For example, if you help sell a book for 20 dollars but the company only makes 10 dollars profit, you’ll receive a percentage of 10 dollars not 20. This can make a substantial difference in your earnings. Again, make sure you understand these things and ask specifically what your commission will be based upon. Read your agreement and look out for odd sounding clauses. These could come back to haunt you later.
Something else to beware of when you work on commission is returns. Many affiliate marketing companies only pay commission out on completed sales and then only if the customer keeps the item. If they return the items your commission could be cancelled. To really rub salt in the wounds, you could be billed for the outstanding commission if you do not have sufficient commission credit built up. Make sure you understand this before signing on. You cannot expect a company to pay you a commission on an item that is returned but make sure you understand their return policy. Find out your rights in this situation.
Affiliate marketing can be a great way to earn money. If you have good sales and marketing skills then it can give you the opportunity to out them to good use. You’ll be able to work for yourself and not someone who undervalues and does not appreciate them. One needs to consider affiliate marketing carefully. Make sure you understand your agreement and exactly what you will be paid for. You don’t want to have to go crawling back to your boss begging for your old job back.
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Please pardon us if this letter doesn’t sound all slick and hyped-up—we’re not professional marketers, like many of the so-called gurus you see on late-night TV, or on the internet. In fact, you’ve probably never heard of us. That’s because we’re just a couple of real guys, like you. We’ve played around on the internet, noodling with sites, for years.
There’s just one out-of-the-ordinary thing about us: we're real guys who’ve stumbled onto an amazingly simple system for making BIG money online. Our system is so simple, in fact, that ANYONE can do it and it only takes a few hours a week! This isn’t rocket science—it’s something even high-school drop-outs can do!
Our system is safe, it's simple, and it's remarkably powerful. And yes, YOU can easily learn it.It’s not complicated! It’s called Google Adsense. If you learn to leverage the power of Google Adsense You could be down at your bank cashing a check for €3,000 €5,000, €10,000 -- or even more -- in 28 DAYS or LESS! Picture yourself standing at the teller’s window, handing her the check, and getting all those €100 bills counted out right into your hand. Feels good, doesn’t it?
Hey, we know it’s hard to believe you could make this kind of money working only a few hours a week. But it’s all true! Don’t take our word for it, listen to Rick, a 27-year-old guy who got laid off from his tech job and put Google Adsense system to the test and used it to create his own wealth and freedom.
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For me, it’s that I've always wanted to teach. The deep-down satisfaction I gets from mentoring others touches my heart in a truly special way. And, quite honestly, I've made enough money that I can easily afford to indulge this dream of teaching now. I don't like people to know this, but I keep a little shoebox on internet marketing on my desk with letters from my successful students, like Jack, and every week I reads them because they keep him going…and they make me smile.
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Everybody these days has an email address. It's no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with email technology so popular, one of the best ways to tap into new clients and get the word out is through email marketing, right? Let's step back a minute and see what come alongside email marketing: direct mail or postcard marketing campaigns. So what about direct mail and the usage of postcards for marketing? Is it simply an old-fashioned method that has, over time, acquired marketing impotence? On that note, I dare to disagree. Email marketing may be a very budget-friendly means compared to direct mailing since you're without the expense of the design and printing of postcards but before you jump into the hypnotic convenience and wonder of email marketing, look at the overall picture. Email marketing campaign results in one company may be different from the campaign results in another based on a number of factors. The results of a campaign, regardless of technology or method taken, depends on a lot of factors defined by the nature of the business and the people preparing the campaign material itself. Different target audiences will respond differently to the same campaign. Using a diverse example, if you take a bunch of freelance graphic designers and a bunch of middle-aged trading businessmen, the response of each to a printing coupons campaign has a strong likelihood of being totally different. The point I wish to illustrate is that if your campaign is directed towards the wrong audience, no matter what method you take, your campaign will most probably give you undesirable results. The nature of your business also has an effect on the outcome of your campaign. If you own a grocery store and would like to get in touch with housewives or mothers for new arrivals, you might want to head to a local postcard printing company instead of setting up an email campaign. Housewives stay home and bask in daily chores that they might not have time to check their emails. In this case, it would be better to send postcards they can register with their own eyes and easily stick up on the fridge. Had it been done electronically, they might not have been able to get it until “they have the time” (a.k.a. “a few days after your new arrival has come and gone”). On the other end, if you're a software development company, your target audience will most likely be online and certainly an email campaign will work better. Another factor is how you present your campaign material. If your design and text is poorly thought of and not tailored to fit the preference of your target audience, you can be certain that you'll get weak numbers by the end of the day. Schedule and timing of a campaign also has an added benefit if done properly. Sending a campaign a day too late might mean a potential number of new clients gone to waste. Now going back to my question posted as the title of this article, the answer would be all factors mentioned above. If after careful consideration of each factor, you decide that an email marketing campaign will do you more good, then fire in the hole! But don't think that direct mail and postcard marketing is not worth investing on specially if its the one most suitable to promote your business. Don't be carried away by the trends and the talk of the net. Go with what your business really needs then take it from there.
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Taking part with its valuable contribution to the print industry this material had helped business to effectively deliver their message to their targeted audience and as well as keeping a good customer relationship. Additionally it had also significantly helped boost up business sales and profits.
Primarily vinyl banner advertising had reached its maximum level of beneficial aspect that helped business to easily deliver their messages towards their targeted audience. This tool is characterized with a gigantic feature that makes them visibly seen even from a distance. This feature had advantageously helped business to effectively relay their message because its attractive and visual feature had made them more attractive and attention grabbing.
Thus with the stiff and competitive industry that world has, it is indeed vital to come up with designs that will efficiently grab customers attention. Implementing good designs for vinyl banner advertising can be idyllically done with the aid of the expertise of graphic design staff of the right company you had chosen.
Every success of a campaign or promotional material lies on how well it is produced and developed. Mainly vinyl banner advertising can be done through the utilization of groundbreaking printing equipments and printers. However in designing them there are several factors that should be considered.
• Planning for a competitive campaign calls for a thorough planning and specific objectives. Mainly this factor can help you decide on how you will go through the process and as well as having a good plan layout as to what will be your specific purpose and as well as who are your target audience.
• Coming up with a well detailed design. Having a layout plan design will help printers and designers to willfully and accurately handle your printing jobs. Thus with a well done design designers and printers can perform a well done smooth printing workflow.
• The colors applied. Mainly the colorful and alluring colors your materials are the more chances of grabbing your customers’ attention. Colors had been tested to be a number factor in getting the attention of your targeted audience; mainly people’s attention is easily grabbed when the material is colorful.
• Choosing for the right printing process. Mainly with the innovations made in technology large format printers had vaguely provided effective printing procedure and processes that had paved to come up with appealing designs and large vinyl banner advertising prints. The printing process may also involve digital printing, screen printing, full color printing and custom printing. These processes may differ on how they are handled but all of them vitally perform excellent jobs that will make your material stand out.
• Lastly making use of mounting and laminating processes for your material will keep them to last for years.
Generally vinyl banner advertising had been effectively utilized as among the primary medium of presenting business products and services. They are also regarded as a number one factor of keeping people aware of the good products and services that your company is providing.
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A Catering Directory Helps You Find Local Caterers,Businessmagnet Directory Ltd , Business To Business Directory
Catering is one service where you are likely to prefer a local supplier. Very few persons would want to bring a caterer from some other country and risk a party disaster. Corporate parties might go for specialized and reputed catering organizations headquartered elsewhere. Even they might often find it necessary to go for local caterers when time is short. Catering directories generally focus on the final consumers, listing vendors by food categories such as beverages, chocolate fountain, fruit, juice, etc; and by supplier categories like food vendors, caterers, mobile vendors, party organizers, restaurants, party shops, etc. There might also be sections on Health & Safety and Catering Tips. Another catering directory might arrange vendors by such categories as caterers, event venues, entertainment, photography, transportation, wedding, event planners, florists, etc. All are likely to provide the option to narrow down the lists to locations you select, such as a city or area. Some might collect information such as number of guests, event type, services required (such as food, servers, liquor, chocolate fountain, decorations, tables/chairs, tents, etc), date and time, location and so on, and give you a quote based on your requirements. Caterers might even help you select a menu depending on your budget per person or an event venue or other related matters. Services offered could include sit-in, food station and buffet type serving options, and also clean-ups, drop offs, beverages only service, etc. Detailed Catering Directory Categories A brief look at some detailed catering directory categories would help you understand what you could expect. A selection is listed below:
- Corporate catering
- Personal Chefs
- Banquet Halls
- Live Music/Bands
- Wedding Planners
- Wedding Financing
Catering Directories Are Not Only for Party Hosts Another kind of catering directory focuses on the requirements of caterers by listing suppliers of catering requirements. The following sample list provides a look at the kind of requirements caterers typically have:
- Equipment Hire
- Refrigeration: Chilled display cabinets, Ice makers,...
- Beverages: Coffee Equipment, Beverage Jugs,...
- Bar supplies: Spirit measures, Bottle openers, Blenders,...
- Cookware: Pots & Pans, Cooks Knives, Chefs Clothing,...
- Tableware: Cutlery, Napkins, Tablemats,...
- Furniture: Bar stools, Tables, Outdoor furniture,...
Regional Directories You can find catering services providers near you either through regional directories, such as Chicago Caterer directories, or through national directories that lists caterers by cities and areas. Local catering can be arranged quickly and is ideal when you are short of time. For domestic parties, local catering would be the better option in most cases. A local catering directory like a Chicago catering directory might list such local resources as banquet halls, buffet services, corporate party organizers, and so on. Conclusion Catering directories generally focus on the consumers of catering services, listing different types of caterers by their services or locations. Thus, you could find a wedding organizer in or near your town, or a restaurant that offers Chinese dishes in city you plan to visit. Other catering directories focus on the caterers, helping them find cookware, tableware, furniture, refrigeration equipment, and so on. Some might offer kitchen planning and design services and other kinds of consultancy services. This article looked at the kinds of information you could expect to find in a catering directory.
- Kitchen planning: Assessing requirements, design, advice,...
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10 Headline Writing Tips That Will Instantly Boost Your Advertising Response Rates,headline writing tips, headline tips
Even the most powerful advertising copy on the planet is useless without an effective headline.
An effective headline determines whether or not your prospective customer will read the next sentence of your sales message.
You must grab your reader’s attention with something that appeals to them and forces them to want to learn more, otherwise you won’t make a sale.
Whether you have a successful headline or you are just starting to write your next ad or sales letter, here are 10 Headline Writing Tips That Will Instantly Improve Your Advertising Results:
1. Put your prospects name in your headline. Everyone wants to see their name in "The Headlines". This will definitely grab their attention and get them to read your ad or sales letter.
2. "Use Quotations" around your headline. Quotation marks create the perception that your headline is a testimonial and has credibility. And credibility, in turn creates more believability, and this can significantly increase response to your ad.
3. Don't make your headline to "BIG". Many advertisers believe that bigger headlines get a better response. Bigger is not always better. You want your headline to be in a readable and believable size compared to the rest of your ad. A big headline can reduce your credibility because it looks to “hyped up.”
4. Don't end your headline with a period. This creates a pause in your readers mind and they may decide to move on to something else. People have been trained to pause at a period. But if you end your headline with an "!" exclamation point you will ad excitement to it and your reader will want to move forward with your ad (this is a good rule of thumb, but it's not a law. I've seen and written ads with a period in the headline and it's worked.) Another technique is to leave your headline open ended or use "..." to get them to move into your body copy.
5. Use one, two, even three subheadlines. Subheadlines below your main headline can be very effective in building intrigue and excitement in your reader. Each subheadline should be smaller compared to the main headline and the subheadline before it; ultimately your reader will end up in the main body of your ad or sales letter before they know it.
6. There are many advanced techniques for producing great headlines but what I’ve found to be simple and effective is to use the best benefit your product or services provides as your main headline, and then ad “How To…” to it. For example, if your best feature as a web developer is getting websites built and online within 3 days, the benefit of that could be..."How To Attract New Business Worldwide While You Sleep Starting In 3 Days!”
7. If you use "$" dollar figures in your advertising use this tip: If you help people save or make an extra $2,500 with your product or service, attach a decimal point to it: $2,500.00. What looks like more money, $2,500 or $2,500.00? Conversely, if you are stating a price for your product, put as few "0's" in the price as possible. For example, if your product costs $2,500, you don't want to print, "$2,500", or "$2,500.00". You want to print something like $2,499. This looks less threatening.
8. Combine a grabber with your headline and you might get amazing results! Grabbers are small gadgets and trinkets that are attached to your letter or report that get your prospects attention like: million dollar bills, real money, string, magnifying glasses, pencils, fake checks, bubble gum, poker chips etc. The key is to tie in your grabber with your offer in a clever way. Also, if you combine a headline above and/or below your grabber you'll really ad power to your advertising.
9. Make your headline newsworthy. "How To Get Your Tax Refund In 10 Days!" is a pretty good benefit oriented headline, but you could test a newsworthy approach like..."Local Tax Planner Gets Clients Over $1,000,000.00 In Tax Refunds!"
10. Use a testimonial as your headline...Get the most detailed and specific testimonial you have and use it as your headline. For example, "I made an extra $32,000.00 In Six Weeks, and another $10,000.00 in Two Days!" is a prime example of a specific testimonial. This makes it very appealing because it's real, it's newsworthy, and I can attach a real name to it.
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